Watchout brings Renault Megane III to life
The event was attended by a packed audience of brand management, television andmedia as well as regional Renault dealers
Dataton WATCHOUT™ multi-image display and presentation software was provided by Dataton Premium Partner, Omagica to Bolivia-based projection specialists Vinilolab Laboratorio Audiovisual for use in Botoga and Medellin city launches of the new Renault Mégane III family car.
Talking about this exciting project, Eduardo Ortega, Media Director, Vinilo Lab explains, “Our client wanted the look and feel of an action-packed and high drama film. To create the drama, we put WATCHOUT version 5.2 through its paces and took full advantage of the new corner pinning feature which allowed us to manipulate the corners of the desired projected image around curved surfaces such as the cars’ wheels. Here an extra projection layer was added to make the motion effect even more realistic and fast-paced. As the car was suspended and lowered into the stage area during the show, the result was perfectly synchronised.”
See Omagica, the WATCHOUT Premium Partner in Mexico and Latin America on stand 71 at Tecnomultimedia-InfoComm 2012, Medellin, Colombia, November 8-9 2012