Uma Thurman to front rebranding of Virgin Media
Virgin Media, the brand encompassing the merged NTL:Telewest and Virgin Mobile groups, has hired Hollywood star Uma Thurman to front its £20m launch campaign
(Noticiascadadía/MB).- The work, created by Rapier, breaks next month. It will position the brand as meeting all consumer media and entertainment needs, including the provision of digital TV, broadband, landline and mobile services.
The launch of Virgin Media, which becomes the biggest company in the Virgin group, will increase competition in the converged media market as it follows the launch of BT Vision in December.
The brand's marketing is being overseen by James Kydd, Virgin Media's managing director of marketing.
It is understood that the launch will also be supported by a range of promotional events fronted by Sir Richard Branson, expected to kick off on Valentine's Day.
Earlier this month, Sky ran an ad campaign called 'See, Speak, Surf' as a pre-emptive strike against Virgin Media.
The ads, its first through WCRS, promote the company's all-in-one TV, phone and broadband package, costing £26 a month plus BT line rental, which Sky claims is at least £10 less than its rival. The campaign is the first time Sky has promoted the three services together.
