Zoom.in and RIA Novosti start cooperation on online video in Russia

(Noticiascadadía).- Zoom.in, European market leader in online news videos, and the leading Russian multimedia news agency RIA Novosti have reached an agreement to join forces in developing the Russian online video news market.  

RIA Novosti, the Russian news agency based in Moscow and video network Zoom.in in Amsterdam will build-up an online video business in Russia. “Russia is one of the fastest growing markets in Europe showing a rapid increase of broadband connections and 70% growth in online advertising”, says Mr. Gerrit Jan de Roo, Zoom.in’s International Business Development Director. Both companies are convinced of the potential for online video news as a typical broadband product. Mrs. Evgenia Bugas, Business Development Director at RIA Novosti says: “Although content sales will represent a major part of the turnover in the beginning, we are convinced that only an advertising model can be successful on the long term. Market developments in Western Europe show that all online publishers are desperately looking for ways to monetize their video content.”    

Zoom.in offers RIA Novosti its years of expertise in the sales of online video advertising and technical know-how. RIA Novosti brings its knowledge of the Russian market and business network into the cooperation. Both partners will share and sell video content as well as video advertising: RIA Novosti in the Russian Federation, the CIS countries and the Baltic States and Zoom.in in the rest of Europe.  

The RIA Novosti-Zoom.in partnership plans to take the lead in the online video advertising market in Russia and capture a major market share.